I’m honored that a colleague at a presentation of mine had these great take-aways and wanted to share them in writing. Here’s what Whitney had to say:
I went to a networking event recently where the speaker addressed an important topic, “creating your signature speech”. The event was aimed at women entrepreneurs so it made sense since many of them speak as part of their work or would like to speak more in order to build a bigger following. I fall into the category of exploring speaking as part of building my business following and would love to be paid to speak so learning about writing that signature speech is a great start.
The speaker was Robyn Hatcher, who is passionate about teaching individuals how to transform their process of communication so that they can express themselves effectively and powerfully. She is an author and communication skills expert and Founder of SpeakEtc., a boutique communication, and presentation skills training company.
Robyn walked us through what it would take to write a signature speech and I found the information clear-cut and direct. The outline was easy to follow and it made sense since everything can essentially be broken down into steps if you have a clear objective. At the end, we left with enough information about the hows and whys that I felt excited to give it a try.
The next day, I was sitting in the library and decided to take a crack using the outline to get a draft of my signature speech done. Within an hour or so, I had a rough draft and I felt pretty good. Of course, it needs to be flushed out, but it’s a start and that’s exciting. It was easy to have the steps to follow to show me how to get started.
Many of us may have much more than one signature speech in our repertoire but it felt good to use the outline and try to write that first one. One of the biggest takeaways from the talk was to have something clear to teach – you want to leave people with the idea that at the end of your talk they will walk away changed or with new information.
While I don’t have immediate plans to speak, it is a goal of mine for a number of reasons. One, I think it’s good to do something that has a teaching component. I taught for a few years in the NYC public school system and I think teaching is so important. I am often inspired by information gleaned from a talk. I feel if you have been lucky enough to receive an education, it is best to share the information not squander it.
Two, I think it’s good to challenge yourself to speak in front of groups. It helps you improve your communication skills as well as your courage. It’s not easy to be yourself with many eyeballs on you at once but it’s a very worthy goal and one I have worked on for many years. And Three, the more you speak in front of people, the more potential customers you are reaching. If done correctly, your speech will give them an understanding of who you are and what you can do for them. That’s a big win. In my case, I am a writer and entrepreneur so can see how speaking would support both of these endeavors.
So I’d like to encourage you to learn more about writing your own signature speech. It will help you think about what you have to say and teach you how to say it clearly. In my case, using Robyn’s guidelines proved easier than I had thought. So go ahead, give it a try. What do you have to say? Inquiring minds want to know.
To learn more about writing your own signature speech, click here.
Once, I was walking down a busy NYC street near my house and two people at two different times stopped me and asked for directions. I knew exactly where they were trying to get to and guided them on their way. Afterward, it struck me how “high” I felt. I could literally feel the endorphins (the feel-good hormone) flooding through my brain. I smiled broadly, walked a little taller, and felt this incredible sense of pride just because I was able to tell a tourist where Union Square was!
That made me think about what it must feel like to help people on a regular basis. I guess I was particularly sensitive to “do-good” feelings because at the time the universe had been sending a lot of opportunities my way that involve non-profit organizations. I signed a contract to work for the Girls Scouts USA, had been asked to speak at a meetup group for Nonprofit Executive Directors (NED), do a keynote address for National Philanthropy Day in Hudson, NY and work with a large accounting firm that was focusing on consulting for non-profits.
There’s so much bad news being shared all the time. I want to:
- a) Focus on individuals and organizations who are committed to doing good.
- b) Stress how important it is for those who are “doing good”, to polish their presentation and communication skills so that those good deeds are heard loud and clear.
Think about it, What good would it have done the people on the street if I knew exactly where Union Square was but was unable to:
1) convey through my presence and body language that I was trustworthy
2) convey in my vocal tone and facial expression that I was confident in my answer
3) Explain and describe how to get there in a way that they could understand
Helping someone find their way around NYC is not going to change the world but some of the projects that the 10 Girls Scouts I worked with just might. And if you’re interested in helping anyone, be it in the corporate world or in the nonprofit world, please realize that sometimes it’s important to get better at speaking well so you can do even more good. Contact me for information on how to improve your skills and confidence.
A couple of weeks ago I met for four hours with a client to help her put together a presentation she’s been struggling with. She had tons of great stuff in her head (and in MANY various PowerPoint iterations) Been there?
The first hour was spent getting everything out of her head and onto flip charts (see photo) Then we reorder the information until we had a cohesive outline: Attention Getter, Introduction, 3 sections of the body and conclusion.
From there we fleshed out bits and pieces of what more could go into each section and added that to the flip charts. We also pasted up parts from the PowerPoint she’d already had. By the end of our four hours, I had typed up a rough draft of her speech on PowerPoint slides so that she can work on them on her own – fleshing out more and adding design elements. As part of her VIP package, we will have one more hour together to walk through the presentation and polish any non-verbal skills (body language and vocal tone) and anything else that needs work.
It was a fun day and the time flew by. My client was grateful to have feedback and insight to help her create a complete, cohesive presentation out of all her great ideas and information.
An athlete or musician may have all the raw material to excel in their field but a talented coach knows how to bring out the best in them and help them shine and succeed. I love doing a similar thing for my clients.
Contact me to learn more about my one-on-one coaching.
“To effectively communicate we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Anthony Robbins
When preparing to write my book on presentation skills, I developed my own communication style assessment tool called ActorTypes. In 2016, it struck me that this was the first presidential battle in my lifetime that had such diametrically opposed ActorTypes running against each other. This race is a battle between a dyed in the wool Whiz Kid, and an unmitigated Villain. But for those of you who haven’t attended one of my workshops or presentations or read my book, Standing Ovation Presentations, let me explain what ActorTypes are.
Having spent over 20 years as a professional actor and 10 years as a professional writer for TV and film, I realized that there are certain “types” that actors and their characters fall into – thus the term typecasting. As I began teaching public speaking and communication skills, I noticed that those types also appear in “real” people. After considering the characters I saw in both the scripts I auditioned for and the Daytime Drama shows I wrote for, I came up with nine common ActorTypes. They are based on 9 character types you see every day in movies and on TV; the Hero, Villain, Super Hero, Ingenue, Super Model, Comic, Whiz Kid, Buddy and Curmudgeon)
There are certain strengths each type possesses and of course certain weaknesses which I call Fatal Flaws. Here’s a brief description of the positive qualities associated with our current presidential candidates.
Whiz Kid: Believes Knowledge is power!
- Has a failsafe memory for facts
- Loves doing research
- Is dependable and responsible
- Is organized and exacting (who else would date notes left for a child)
Villain: Loves to be hated
- Has a quick wit and a sharp tongue
- Has an answer for everything; likes to have the last word
- Has own type of charisma that can make people uncomfortable
- Compels an audience to pay attention
Now let’s look at the Fatal Flaws of these two types.
- Can come off as cold and unemotional
- Doesn’t pick up social cues easily
- Stresses facts over feelings
- Can be dismissed as being boring
- Can be alienating and hurt people’s feeling
- Won’t admit when wrong or doesn’t know something
- Arrogance can turn people off
- Can be all bravado and no substance
The victor in a matchup between the two depends on how successful they are at mitigating or covering up some of their fatal flaws.
During her first presidential run, Hillary’s Whiz Kid ran against Obama’s Buddy/Hero. That’s an almost impossible matchup for a Whiz Kid to win. During that election, she tried to mask her Whiz Kid qualities by taking on the qualities of a Super Hero. That backfired because turns out Americans don’t really like female Super Heroes. Surprise! So we turned her into a Villain.
After reading and listening to stories by people who know or have met her, I believe Hillary actually has quite a bit of the Buddy ActorType in her (Most of us are more than one type) but her strong Whiz Kid qualities somehow make her feel that it’s “illogical” (to quote the quintessential Whiz Kid, Mr. Spock.) to show her Buddy qualities during such an important job interview. But I’m really hoping that she sees the light.
I’ve worked with many Whiz Kid clients helping them prepare for job interviews. They often withhold valuable information about themselves because they assume it’s obvious. After all, it’s on their resumes. Why do they need to talk about it? Or they think, why do I need to show my personality, I’m applying for a serious job.
One of my favorite quotes is one I recently came across by Dale Carnegie. He said. “When dealing with people, remember you are not dealing with creatures of logic but creatures of emotion.” Something all Whiz Kids need to remember.
In order for us to trust, like and know a person, that person must touch our emotions. Villains are very good at touching and triggering emotions. Whiz Kids not so much. My advice to Whiz Kids like Hillary – talk to us in stories. Use metaphors, analogies and vivid language to help us see what you see.
I once heard Chelsea speak about her grandmother at a fundraising event. It was heartfelt and moving and touched everyone present. She painted a very vivid picture of a strong resilient woman who’d triumphed under tremendous hardships. When Hillary referenced her mother in a speech during the race, it was one sentence spoken fairly quickly. When she mentioned her own bad times, she flew over the words, with a smile no less. She didn’t “experience” them. I wanted her to let us know how she felt. Contrary to some popular beliefs, there is a place for feelings in the workplace and in presidential elections. I know it could be opening a can of worms but I’d even love for her to bring in how she felt during all the Bill/Monica et al. scandals. I don’t need to be all up in her personal business but I would like to hear her once just acknowledge that pain.
Having a Villain ActorType is normally not a bad thing. It can be very powerful. I coach my clients who embody those qualities to use them wisely and judiciously. I work with them to polish and mitigate any fatal flaws that may hinder their effectiveness.
There are people who love to brandish the words “real” and “authentic” when it comes to politicians and personalities. But as I wrote in another post, what’s the point of being “authentic” if your “authentic” is ultimately not effective? As Trump showed during the race, a Villain candidate can do very little to mitigate his fatal flaws and still be hailed for being real and authentic. Will the blatant flaunting of his fatal flaws continue to be effective? We’ll have to wait and see.
If you’d like to know your ActorType, you can take my quick ActorType quiz here.
I’m captivated every 2 years when the Olympics roll around. Winter or Summer, I’m hooked. It’s such a testament to the human spirit and to our incredible potential.
One year, I was struck by footage of Michael Phelps studying video of a previous race. It was amazing to me (and to the announcers) that someone who had already accrued 21 gold medals was still striving to study and improve themselves. How many of us can say the same?
That same year, an Olympic commercial for Dick’s Sporting Goods had this as its tagline:
“Gold… it’s in all of us. But only some have the strength to dig it out.”
I guess you could call me a gold digger because one of the things I love about my work is the thrill I get helping to uncover the gold buried in others. How much of your gold have you unearthed?
3 ways to dig for the gold in you:
- Go Prospecting:
-Set aside some quiet time for yourself and think back on your eight-year-old self. What did he/she dream about? What seemed vitally important to you then? Often, the raw material for your gold medal self was forged around that time.
- Start Mining:
-Make a list of all the positive things anyone has ever said about you. Really give yourself time to think and reflect. We are always so quick to remember the negative things people say (Don’t beat yourself up about that. Our brains are actually wired that way.) but keep digging until you can unearth as many positive things as you can remember. Write them down.
-Also make a list of feedback you’ve gotten that was not that positive.
-Then do some above-ground research. Become hyper-vigilant in looking for feedback you get on a daily basis. Including your own internal feedback. How comfortable are you in a particular situation? With a particular type of person? Delivering a particular type of communication?
- Start Polishing:
-Take the positive raw material you’ve unearthed about yourself – your purpose that you discovered from your core 8-year-old self and the positive qualities you’ve mined from positive feedback you’ve gotten. And with it…
-Create an Avatar of yourself. Think of you standing atop the gold medal podium. What are you looking like? What are you sounding like? What are you feeling? Make it as detailed as possible.
-Look at your other qualities. The ones your Avatar DOESN’T have. Is it your vocal tone? Your word choices? Your attitude? Your posture, gestures, facial expressions? Your lack of confidence? Whatever it is, create a game plan – an Olympic training regimen.
-Be like Phelps and video yourself and watch it back. Or just audio record some conversations. Ask yourself, ‘Would my Avatar look or sound like that?’ Sometimes just bringing the issue to the forefront is enough to start you on the road to change. If you need to hire a coach? Do your research and find one that will help you bring home the gold.
I’m constantly digging for my own gold and the gold in others. I’m here if you need me.
I’m so excited to announce that I’m being honored by Women’s eNews as one of their annual ’21 Leaders for the 21st Century.’ I never thought when I embarked on my journey to transform the communication of others that I would find myself in such prestigious company. Past recipients have included such people as former President of Ireland Mary Robinson and Nobel Prize Recipient Leymah Gbowee.
For a press release about the award, as well as how to get details on the Gala it will be presented at, please click here.
And thanks so much to everyone who has supported me along the way.